Saturday, March 27, 2010

Online Media Beats Television?

Reading At the movies is canceled after 24 seasons, I realize one important thing: The television industry is cruel. It doesn't matter whether a show has aired for so long--in this case, 24 years--or how many people still watch the show regularly, if a show is considered 'no longer sustainable', then it will surely come to an end. The show, At The Movies started airing in 1986 and since then has been the place for people to find out which movie they are about to see in the cinema. However, it is true that the world has changed a lot in 24 years. The world as we know now has the most powerful thing: The Internet. We can now find anything that we need just by a click of a mouse. From a click, we can find the trailer and review of the movies we want to see and that is one of the reasons the show is coming to an end.

I am one of the people who use and depend on the internet more than television when it comes to finding information. Honestly, i don't watch movie reviews on TV anymore, but I practically grew up watching it. Well, if we look a few years back, the internet was not really that famous yet and watching TV is the best way to get updated. The present, however, of course can not be compared to the past; but if you ask me, not all people use the internet like i do. There are some people who depend so much on TV for information and we must always look at everything from both sides. For those who use the internet, they can use it for all they care; and for those who prefer television, they should be provided with a decent show for their consideration. Ending At The Movies might be the best way out from the business perspective, but it might not be so for the show's loyal viewers. Well, that is how industry works, isn't it? Sustainable you go, unsustainable you're gone.

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